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27 June 2010

The Rise of Gummy Vitamins

As a recent purchaser of gummy vitamins, I have often wondered what nutritional value is gained from enjoying your morning vitamins instead of merely suffering through them. Throughout the world there are thousands of people who dislike—or simply have trouble—swallowing pills. Taking vitamins or supplements is something many need to do in order to keep your health intact and your body up to par—particularly during flu season, keep your medical charts as clean as you can, and stay on track with your daily “To Do” list. Instead of hiding the fruity-but-tastes-like-chalk Flintstone’s vitamins of the past, these new gummy vitamins have a lot more to offer in an adult (or kid-sized) dose.

If you have not been introduced to gummy vitamins, they come in the shape of the popular colorful candy gummy bears or little flavored gummy disks aimed at helping the experience of taking your vitamins go more smoothly than forcing a mouthful of pills or distasteful tablets down an unwilling throat. In addition to being yummy, gummy vitamins offer an ease and excitement to an otherwise dull morning routine.

There are more options for kids because they have been out for longer, but the adult gummies are still full of the essential supplements needed for a balanced immune system. Based on the One-A-Day VitaCraves Sour Gummies, the adult gummies are full of vitamins A, B6, C, D, E, Folic Acid and with only 10 calories per serving (2 gummies per day) and 3 grams of sugar per serving; you too can save your throat the trouble of swallowing and enjoy a squishy treat instead in flavors green apple, cherry, and blue raspberry.

Your kids can also take part by enjoying the way they take a multivitamin. Although you should always consult your family’s pediatrician (or individual physician) before adding supplements or vitamins or minerals to your diet because the doses could interfere with any existing medical conditions or medications and additional vitamins you or your child may be taking.

Gummy vitamins help everyone get the daily nutritional balance they need without the discomfort of having to pop various pills. A multivitamin takes the pressure out of parents and individuals from having to form a specific diet out of the required nutritional standards because most kids are finicky eaters and would almost always prefer peanut butter and jelly over steamed broccoli. However, this does not mean any type of vitamin—gummy or not—is grounds for the substitution of a healthy diet. As for adults, most of us are not meeting our requirements either and besides being easy, gummy vitamins are a way to conjure up images of childhood and take a sweet (or in my case sour then sweet) break from the monotony of the day.

As the popularity grows among children, gummies are popping up everywhere with new flavors and better ideas marketed towards getting kids to want to take their vitamins. For example, by putting their favorite cartoon characters and movie heroes on the bottle and shaping the vitamins into various animals, shapes, or beloved characters. For the organic among us, Yummi Bears Organics makes vegetarian and vegan gummies that are free of lead, gluten, allergens (like peanuts, milk, soy, wheat, eggs, salt, tree nuts, or shellfish), gelatin, casein, and GMO, and are guaranteed to be made with natural colors and flavors. They come in Original as well as Immune Support with Vitamin D to prevent against pesky colds and the flu.

Read the bottles carefully before purchase and consult your doctor before integrating gummy vitamins into your regimen. As with any type of pill, cough syrup, or chewable tablets that could be misleading to children, please keep out of reach and be sure to only give your children the recommended dosage as consuming many more could result in a health danger.

From now on it seems you too can recall your childhood with a little more pep in your step by simply shaking two little gummies into your hand each morning to help reach your nutritional needs…who says taking vitamins is a chore?

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